Waleska Heredia
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​"Design is thinking made visible."  
​
- Saul Bass
​

COMMERCIAL (ART DIRECTION)

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Valentines Day - TV/Online Ad | 2025-2026
art direction
Client: Rossmann 
Creative Agency: Chunky Panda
Creative Director:
Baris Aydinli​

art director for comedic Valentines day advertisement in mockumentary format (February 2026)

Bundesdruckerei - App Promo| 2024
art direction​
Client: Bundesdruckerei 
Creative Agency: 
Farbfilm Media

art director for commercial promoting the Bundesdruckerei's recently launched app
​
In Focus 
|
2024 | set design 

Director of Photography;  Louis Dickhaut
Art director: Ksenia Dudkina

set-designer for a spec commercial about a photographer and his relationship with his Nikon camera over the decades; shot in a studio in 14 scenes (each set in a different time period) that depict the passage of time from the 1960s to the present




​Valorant World Record Challenge 
| 2024
​art direction
Client & Agency: Team Liquid  
Director of Photography: 
Casey Campbell 
​
Video: click here

art director for live world record event, themed in the style of a money heist 

​Tribu-Bbox - Online Ad | 2024
​Product styling
Client: Tribu 
Creative Agency: Astronaut
Creative Director & DoP:  LongJourneyfilm (Thanh-Long Vo) 
Video: click here


product stylist for a short online ad for Tribu's latest series of toy box rentals, catering to the unique personality and developmental stage of every child
Heroes Will Rise (E-sports World-Cup) | 2024
art direction
Client: Mobile Legends, E-sports World Cup
Creative Agency: PewPewPictures  
Creative Director: Baris Aydinli and Calvin Serrano
Video: click here

art director of the "gamer's room" sequence -- for the official music video of the 2024 international E-sports World-Cup tournament  and popular video game Mobile Legends
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Website Promo for Assa Abloy - Ad | 2025
product styling
Client: Assa Abloy 
Creative Agency: 
Pure Production

product stylist for a commercial photography series showcasing latest products on Assa Abloy's website
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​Breeze - Comedic Ad series | 2024
set design
Creative Agency: Saint Berlin (Henning Strüve)   
Creative Director & DoP: LongJourneyfilm (
Thanh-Long Vo) 
Video samples:  
Parkbench  |  Restaurant- part 1  |   Restaurant- part 2,

set designer for a comedic social media commercial series for Breeze promoting "no chat just real dates," featuring a girl's awkward dates with a life-size smartphone -- a concept-driven personification sketch. 
For more info on select films, check out my page on Crew United.
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